Now more than ever is it vital for your business to make sure your website is up to date. These days shopping online has overtaken consumer behavior. And consumers no longer just shop for products online - they shop for services too. The global pandemic has caused most service oriented businesses to shift their business … Continue reading The importance of a website update
Instead of going into the details of how COVID19 is negatively affecting businesses, here are some suggestions of how to alter your business to adapt to this global pandemic. Reduce unnecessary costs - this is probably a given and every business is different but as the owner you should be aware of non-essential costs. Right … Continue reading Business operations during COVID19
As a freelance marketer the most common phrases I hear from clients are I don’t have extra money for marketing or we set up our Facebook page a year ago but haven’t touched it since. What these owners don’t realize is that marketing is supposed to inject sales into your business. By definition: MARKETING noun mar·ket·ing … Continue reading Marketing 101 for your business
It’s funny for me to see how much resources a company will put towards print ads. Obviously, depending on your market demographic and how well you understand it, the days of printed ads being the source of product sales is long gone. It’s so painful to see coupons and flyers come into the mail, rather, … Continue reading Living in a digital world.