As a freelance marketer the most common phrases I hear from clients are I don’t have extra money for marketing or we set up our Facebook page a year ago but haven’t touched it since. What these owners don’t realize is that marketing is supposed to inject sales into your business. By definition: MARKETING noun mar·ket·ing … Continue reading Marketing 101 for your business
It’s funny for me to see how much resources a company will put towards print ads. Obviously, depending on your market demographic and how well you understand it, the days of printed ads being the source of product sales is long gone. It’s so painful to see coupons and flyers come into the mail, rather, … Continue reading Living in a digital world.